The story of a law student, an annoying observation, and a wooden stick that changed everything.
During an exchange at Manchester Metropolitan University, a law student noticed something he couldn't unsee: every single one of his friends had a vape in hand. At lectures. At lunch. Mid-sentence.
Years later, life had moved on — degrees, jobs, new cities. The vapes? Still there. Same friends, same clouds, same "I really should quit" that never went anywhere.
He wanted to help them. So instead of nagging (lawyers are good at that), he started digging.
A year deep into the science, one fact stood out: nicotine leaves your body within the first week of quitting. One week. That's it.
So why do people crave for months? Because the hardest part isn't chemical — it's the ritual. The hand-to-mouth habit. The oral fixation. The little pause your brain has learned to expect, hundreds of times a day.
Those lingering "withdrawal symptoms"? Mostly your brain throwing a tantrum because it wants its ritual back.
And that's exactly why pouches, gums and patches so often fail — they deliver a substance, but they don't replace the ritual. The hand stays empty. The brain stays restless.
So he flipped the problem: what if you built a device around the ritual itself — and simply removed everything harmful?
That idea became HiSticks: a wooden device with 100% natural essential oil cores. No nicotine. No vapour. No batteries. Just flavoured air.
It looks like a vape on purpose — your brain recognises the habit instantly.
You use it exactly like a vape — except all you inhale is air.
A dial at the base adjusts airflow to mimic the draw resistance of a vape.
Essential oil cores answer your brain's flavour cravings — naturally.
Since then, we've helped tens of thousands of people across the UK quit vaping — one satisfying puff of air at a time.
Thousands have told us it was the only thing that helped them beat cravings — and made quitting genuinely easier.
— our favourite kind of feedback
No clouds. No chemicals. No willpower battles. Just a clever little stick that gives your brain what it actually wants — so you can finally let go of what it doesn't need.